RE-THREAD: Product Lifecycle & Repair Marketplace

Project Overview

RE-THREAD is a digital product passport and repair marketplace concept designed to transform premium fashion and outdoor gear consumption by turning repair into a prestigious experience. This project was a capstone brief set by Bimbo Oni Studio under the industry theme of Sustainable Consumer & Circular Economy Systems. The brief asked for a six-scene illustration system and ten supporting spot illustrations that communicate both the abstract digital tracking of a product lifecycle and the tactile physical labor of artisanal craft. The deliverable was not a UI design project. It was a visual storytelling project, one that needed to make a viewer feel the problem before they understood the solution.